介绍:
What does the arrival of the Internet and 24 hour news mean for British newspapers?
At first, this looked like the end of printed newspapers. The national newspapers were worried that they would lose all their readers, so most of them decided to create an online version. But they still had a problem. How to make money?
There was simply too much news and information freely available “out there”. But was it accurate? Whose opinions should we trust? A survey found that 60% of UK adults thought that it was worth paying for a “good newspaper”, and most of those said that they believed more of what they read in paid-for newspapers.
Here was something newspapers understood and what they could offer: news plus comments and opinions. The Internet now offers new opportunities. A newspaper is just that: news printed on the paper, but the Internet now offers newspapers different places to print. Many newspapers now have podcasts and videos, too.
This may explain why the readership of newspapers online in the UK is very different from people who read printed newspapers.
The most popular newspaper in the UK is The Sun. It has a daily circulation of over three million, and is the most popular newspaper written in English in the world.
Online, it’s a different story. The most popular site is The Daily Mail, which has 2.3 million browsers every day. And many of these browsers are not from the UK.
