TV personality Dong Qing, with her new TV show Readers, has led a comeback of cultural TV programs across China. Through her show, Dong hopes to bring the almost-lost habit of reading aloud back to the Chinese people.
Dong has been in the national spotlight across China thanks to her work on both Chinese Poetry Competition and Readers, two of the most popular cultural TV programs in China.
However, Dong isn’t an overnight star by any measure. She has been working in the TV industry for more than two decades.
Dong was born into a family of university professors in Shanghai in 1973. Her father was very strict with her. Each summer vacation she received a reading list containing masterpieces such as Jane Eyre, The Lady of the Camellias, War and Peace and Dream of the Red Chamber.
“Looking back, I’m grateful for everything my father did to me,” said Dong. “I worked for nobody else but myself. Eventually, all of my efforts paid off in one way or another.”
After graduating from university in 1994, Dong landed her job as a TV presenter. Her gracious and elegant hosting style made her a widely-recognized TV personality.
However, in 2014, at the peak of her hosting career, Dong took a one-year leave from CCTV to study at the University of Southern California as a visiting scholar. The ambitious hostess wanted to learn “how to be a better communicator in modern media of the globalization era” from internationally famous educators.
Just as she had promised that she would come back better than ever, so she did in the summer of 2015. She was no longer content with being only a hostess, but aimed to become a producer herself. And so she did! Readers was her first mission, for which she served as both hostess and producer.
Just as English writer Arthur C. Clarke’s epitaph says, “He never grew up, but he never stopped growing.” Dong never stops growing!