介绍:
Chinese social media platform WeChat is better for marketers than Western offerings such as Facebook, the chief executive of Havas, a top advertising firm, told CNBC on Monday.
WeChat is owned by Chinese internet giant Tencent and boasts 700 million monthly active users, according to data tracker Quest Mobile. It is the dominant messaging service in the world’s second-largest economy.
The app allows people to text and voice call each other, make payments, and interact with “bots”——a similar feature to what Facebook unveiled last week. The ability to make payments and even book restaurants means WeChat has become a big part of Chinese phone users’ lives.
For marketers looking to advertise to Chinese consumers, this is attractive.
“We always say that Chinese people are very good at copying. Now they are very good at creating things, it could roll out one day eventually in the rest of the world,” he added.
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