IVESS20170622-Making Coffee Cool Again  星巴克效應(b)

IVESS20170622-Making Coffee Cool Again 星巴克效應(b)

2017-06-22    01'05''

主播: 桓妧Sylvia

127 0

介绍:
The Starbucks Effect describes how one company improves business for a whole industry. After Starbucks made drinking high-end1 coffee popular, coffee sales worldwide went up. More independent coffee shops opened, and drinks like lattes and cappuccinos were soon being sold everywhere. In this case, the success of one large company has also meant success for many small businesses and coffee farmers. Starbucks has had other effects on the world, too. It has improved the lives of coffee growers. The Starbucks brand of bottled2 water, Ethos, uses part of every sale to provide communities with3 clean water. Leftover4 food from their cafés goes to local charities. These practices5 have made Starbucks a leader in the food industry for reducing6 garbage and waste. Unfortunately, Starbucks' legacy▼ has not been all positive. Their cups use huge amounts of wood and water to produce, and in many places they are still not recyclable7. Additionally, some communities say that Starbucks tries to push out other small businesses with their own coffee shops. So Starbucks isn't perfect, but it has had a huge impact on the world. And it remains8 one of the world's favorite places to have a nice cup of coffee.