广告的争议 Controversial Ads

广告的争议 Controversial Ads

2014-02-14    54'00''

主播: NEWSPlus Radio

2945 80

介绍:
It's only Valentine's Day and already viewers and internet users around the world have more than enough contenders for the most talked-about--in other words, controversial advertisements of the year. Here in China, it's a dating agency advertisement which has hit a nerve with many single women here. In Japan, it's an airline advertisement which has offended foreigners. In America, well, it's a Coca Cola advertisement during Super Bowl which is SO inclusive and politically correct that it's annoyed a lot of people Conservatives and Liberals alike. - Dee Madigan, Creative Director of Madigan Communications - Wei-Na Lee, Professor, Advertising and Public Relations, University of Texas