The impression of increase
Whether you change your vocation or not, you must direct your present actions to the business in which you are presently engaged.
You can get into the business you want by making constructive use of the business you are already established in – by doing your daily work in the certain way.
And, in so far as your business consists in dealing with other people – whether directly, by telephone, or by letter – the key thought of all your efforts must be to convey to their minds the impression of increase.
Increase is what all men and all women are seeking. It is the urge of the formless intelligence within them to find fuller expression.
The desire for increase is inherent in all nature. It is the fundamental impulse of the universe. All human activities are based on the desire for increase. People are seeking more food, more clothes, better shelter, more luxury, more beauty, more knowledge, more pleasure – more life.
Every living thing is under that necessity for continuous advancement. Where increase of life ceases, dissolution and death set in at once.
People instinctively know this, and hence they are forever seeking more. This law of perpetual increase is set forth by Jesus in the parable of the talents. Only those who gain more retain any. “From him who hath not shall be taken away even that which he hath.”
The normal desire for increased wealth is not an evil or a reprehensible thing. It is simply the desire for more abundant life. And, because it is the deepest instinct of their natures, all men and women are attracted to an individual who can give them more of the means of life.
In following the certain way – as described in the foregoing pages – you are getting continuous increase for yourself, and you are giving it to all with whom you deal. You are a creative center from which increase is given off to all.
Be sure of this, and convey assurance of this fact to every man, woman, and child with whom you come in contact. No matter how small the transaction – even if it is only selling of a stick of candy to a little child – put into this action the thought of increase and make sure that the customer is impressed with the thought.
Convey the impression of advancement with everything you do, so that all people shall receive the impression that you are an advancing man and that you advance all who deal with you. Also, give people who you meet socially the thought of increase.
You can convey this impression by holding the unshakable faith that you are in the way of increase and by letting this faith inspire, fill, and permeate every action. Do everything that you do in the firm conviction that you are an advancing personality, and that you are giving advancement to everybody. Feel that you are getting rich, and that in so doing you are making others rich – that you are conferring benefits on all.
Do not boast or brag of your success or talk about it unnecessarily. True faith is never boastful.
Wherever you find a boastful person, you find one who is secretly doubtful and afraid. Simply feel the faith and let it work out in every transaction. Let every act and tone and look express the quiet assurance that you are getting rich – that you are already rich. Words will not be necessary to communicate this feeling to others. They will feel the sense of increase when they are in your presence, and will be attracted to you.
You must so impress others that they will feel that in associating with you they will get increase for themselves. See that you give them a use value greater than the cash value you are taking from them.
If you always take an honest pride in doing this and let everybody know it, you will always have customers. People will go where they are given increase; and the Supreme Power – which desires increase in everything and which knows everything – will move toward you men and women who have never heard of you. Your business will increase rapidly, and you will be surprised at the unexpected benefits which will come to you. You will be able to make larger combinations, to secure greater advantages, and to go on into a more congenial vocation if you desire to do so.
However, in doing all this, you must never lose sight of your vision of what you want or of your faith and purpose.
Let me here give you another word of caution in regard to motives: beware of the insidious temptation to seek power over other people.
Nothing is so pleasant to the unformed or partially developed mind as the exercise of power or domination over others. The desire to rule for selfish gratification has been the curse of the world. For countless ages, kings and lords have drenched the earth with blood in their battles to extend their dominions. They have not been engaged in an effort to seek more life for all, but to get more power for themselves.
Today, the main motive in the business and industrial world is the same. People marshal their armies of dollars and lay waste the lives and hearts of millions in the same mad scramble for power over others. Commercial kings, like political kings, are inspired by the lust for power.
Jesus saw in this desire for mastery the moving impulse of that evil world he sought to overthrow. Read 23 Matthew and see how he pictures the lust of the Pharisees to be called “master,” to sit in the high places, to domineer over others, and to lay burdens on the backs of the less fortunate. Note how he compares this lust for dominion to the brotherly seeking for the common good to which he calls his disciples.
Look out for the temptation to seek authority, to become a master, to be considered as one who is above the common herd, and to impress others by lavish display.
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