介绍:
Keywords
1.Brief idea of what is Prosecco?
2.What is DOC short for?
3.What are the aims of the Prosecco DOC Consortium and especially what new development has been made with regard to Casa Prosecco, the overseas branches of the consortium.
4.After the pandemic, has the sales of Prosecco worldwide experience a significant increase? What is the forecast for Prosecco sale in the near future?
5.Are cocktails like spritz popular in Italy?
6.If people travel to the Prosecco region, what can they see and do.
Hi, everyone and welcome to the show. This episode is made in collaboration with the Prosecco DOC Consortium. Today we are very lucky to have a special guest in the studio Ms. Tanja Barattin, representing the Prosecco DOC Consortium in Italy. First of all, welcome to the show, Tanja .
Hello, everyone. Thank you for having me today.
Actually, I should say welcome back, because last year, if you remember, Tanja was on the show talking about Prosecco already.
Yes, exactly. It's a pleasure to be back with you today.
And it's my pleasure. I mean, still probably some of our listeners haven't listened to that particular episode. So could you give us a brief self-introduction about your role in the Prosecco DOC Consortium? What exactly do you do?
Yeah, sure. I'm Tanja Barattin, I’m the promotional department manager at the Prosecco DOC Consortium.
So my role is in marketing and promotional activities in the China and foreign markets, and I coordinate events and recreation for Prosecco DOC.
I see, so definitely representing Prosecco. Then can you give us a very brief idea of what is Prosecco to people who have probably not heard of it or just heard of it briefly? What is Prosecco?
Prosecco is one of the most worldwide consumed Italian sparkling wine. It is produced with Glera grapes and it's named after the former village of Prosecco. So we can see the Prosecco is expression of a specific territory which is located in all these of Italy lying between the Dolomites to the Adriatic Sea, a unique area that we call as a dreamland. Thanks to the particular interaction between climate, soil and wine making tradition.
So Prosecco is a location name.
Yeah, it's a location. It represents a territory with specific rules collected also into production specification and also the supply chain. So from the vineyards and wine sell out into the labeling and commercialization.
I see, so to sort of like make an analog so that audience can understand, is it a bit like when people think of champagne, this is the wine from champagne area. When you people think of Prosecco, this is a specific dual tag.
It is the same, actually DOC, so the Denominazione di Origine Controllata (controlled designation of origin) prosecco was born in 2009 from the wine makers, and sparkling houses of nine provinces between the regions of Veneto and Friuli Venezia Giulia, and these in order to link in this solemnly the wine to its territory of origin.
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