埃隆马斯克接手推特公司后公布财报

Twitter’s first year under Elon Musk “This is not a way to sort of make money,” said Elon Musk last year, before he bought Twitter. He was right. During Mr Musk’s first year in charge, the social network, which he renamed X, has shrivelled. Big advertisers have slashed spending. Less than 1% of users have signed up for an $8-per-month subscription plan. To cut costs, Mr Musk sacked 80% of the staff. The world’s richest man may have set out to do good rather than make a profit. But he has made the platform worse. “Verified” badges go to any paying subscriber, causing confusion. Subscribers’ posts are prioritised in other users’ feeds, crowding out better content. Viral posts are rewarded with a share of ad revenue, encouraging clickbait. X’s skeleton staff struggles to combat misinformation. Mr Musk dismisses criticism from mainstream media. But customers seem to agree with the critics: the number of daily users is down by 13% in the past year. “这不是一种赚钱的方式，”埃隆·马斯克去年在收购 Twitter 之前说。他是对的。在马斯克掌权的第一年里，这个被他改名为 X 的社交网络已经萎缩。大广告商削减了支出。只有不到1%的用户注册了每月8美元的订阅计划。为了削减成本，马斯克先生解雇了 80% 的员工。 这位世界首富的初衷可能是做好事而非牟利。但他却让这个平台变得更糟。任何付费用户都可以获得 "验证 "徽章，这造成了混乱。订阅者的帖子会优先出现在其他用户的推送中，挤掉了更好的内容。病毒式传播的帖子会得到广告收入的奖励，从而助长了点击率。X 的骨干员工难以应对错误信息。马斯克驳斥了主流媒体的批评。但用户似乎同意批评者的观点：在过去一年里，X 的日用户数量下降了 13%。