Harland Sanders

Harland Sanders A study showed that the majority of Americans aged 18 to 25 didn’t know who Harland Sanders was. According to USA Today, 61% of the interviewees didn’t know who the man with the beard in the KFC logo was. For anyone who grew up in America in the second half of the 20th century, Harland Sanders was a true idol. You could know who he was without reading or watching TV. Anyone who drove a mile in any direction would see his kindly face with a big smile and white suit. Then you could know KFC was close to you. Maybe not everybody knew that he was the founder of KFC or remembered his TV advertisements from the 1960s to the 1970s, but at least, they knew he was real. However, half of the young adults in the survey thought that he was the creation of KFC, rather than the other way around. In fact, Harland Sanders was not only a fast-food founder who represented his company on TV, but the sign of what his food really stood for. His white suit wasn’t the invention of a marketing committee. He wore it every day and was never seen in public for the last 20 years of his life in anything else. He was a failure who got fired from a dozen jobs before starting his restaurant, and then failed at that when he went out of business and found himself broke at the age of 65. Then he began his another career of KFC. He drove around in a Cadillac with his face painted on the side, pleading with the owners of run-down diners to use his recipe and give him a nickel commission on each chicken. He slept in the back of the car and made handshake deals. Luckily, it was very successful at last.