The Art of Worldly Wisdom (1)
106. Do not parade your position
Do not parade your position. To outshine in dignity is more offensive than in personal attractions. To pose as a personage is to be hated: envy is surely enough. The more you seek esteem the less you obtain it, for it depends on the opinion of others. You cannot take it, but must earn and receive it from others. Great positions require an amount of authority sufficient to make them efficient: without it they cannot be adequately filled. Preserve therefore enough dignity to carry on the duties of the office. Do not enforce respect, but try and create it. Those who insist on the dignity of their office, show they have not deserved it, and that it is too much for them. If you wish to be valued, be valued for your talents, not for anything adventitious. Even kings prefer to be honored for their personal qualifications rather than for their station.
117. Never talk about yourself
Never talk about yourself. To do so you must either praise yourself, which is vain, or blame yourself, which is little-minded: it is unseemly for the speaker and unpleasant for the listener. And if you should avoid this in ordinary conversation, how much more in official matters, and above all, in public speaking, where every appearance of unwisdom really is unwise. The same want of tact lies in speaking of a man in his presence, owing to the danger of going to one of two extremes: flattery or censure.