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Passage 1 Scripts Bargain shoppers used to get up very early in the morning to take advantage of big discounts on Black Friday, the day after Thanksgiving. This year, some shoppers, however, stayed up late on Thanksgiving night. This change in behavior was in large part due to the efforts of different stores to beat each other during the traditional start to the holiday shopping season. Some popular stores for the first time opened at midnight on Thanksgiving night to offer deals that once were reserved for the next day. It was reported that 24 percent of Black Friday shoppers were at stores at midnight. That’s up from 9.5 percent the year before when only a few stores were open during that time. But those hours mostly attracted the younger people. Of those shopping at midnight on Black Friday, 37 percent were aged 18 to 34. Older shoppers weren’t as quick to run to the stores. Only 23.5 percent of 35- to 54-year-olds were in stores by midnight. One department store, for example, attracted 10,000 people to its midnight opening and many of them were young people who turned out for the gift sets and discounted fashion items. Jenny, 15 years old, went out with her four cousins to one big department store at midnight and then shopped at another one until 2:30 a.m. Then, she and her cousins went home to bed. “It’s always been inconvenient,” Jenny says of the traditional 4 a.m. Black Friday openings of years past. “No one likes to wake up that early.” Q1: What is special about this year’s Black Friday shopping? Q2: Why did some stores open at midnight on Thanksgiving night? Q3: How many Black Friday shoppers were reported to go to the shops at midnight this year? Q4: What can we learn about the 15-year-old Jenny?