介绍:
News Report 3
5. A)Inability to implement their business plans.
B)Inability to keep turning out novel products.
C)Lack of a successful business model of their own.
D)Failure to integrate innovation into their business.
6. A)It is the secret to business success.
B)It is the creation of something new.
C)It is a magic tool to bring big rewards.
D)It is an essential part of business culture.
7. A)Its hardworking employees.
B)Its flexible promotion strategy.
C)Its innovation culture.
D)Its willingness to make investments.
KEY: D B C
New words and expressions in the choices:
1. Inability to do sth
2. the creation of something new.新事物的创造/产生
3. a magic tool 具有魔力的工具
4. an essential part of sth …的重要部分
5. flexible promotion strategy 灵活的促销策略
6. innovation culture.创新文化
7. willingness to make investments n 愿意投资
Almost all companies recognize the importance of innovation today. But not many are able to integrate innovation into their business.
A commentary in the Shanghai Daily points out that innovation doesn't mean piles of documents. It is something more practical. The article says many people tend to assume that innovation just means creating something new, but actually it's more than that. It's an attitude of doing things. A company should find ways to innovate not just in products but also in functions, business models and processes.
The article cites the global giant Procter & Gamble as an example, saying a real innovative company should develop an innovation culture and use it as a primary tool for success. Procter & Gamble has a “Corporate Innovation Fund” which offers big rewards for high-risk ideas that succeed. It also has a special innovation facility for its employees. Sometimes its employees are released from their daily jobs for weeks and spend their time interacting in the innovation facility instead. In conclusion, the article says innovative ideas alone do not ensure success. It's pointless unless there is a repeatable process in place to turn inspiration into financial performance.
Q5. What is the problem with many companies according to the news report?
Q6. What do many people tend to think of innovation?
Q7. What does the company Procter & Gamble owe its success to?
1.to recognize the importance of innovation 认识到创新的重要性
2.to integrate innovation into 把创新融入…
3. commentary 英 [‘kɒməntri]
He gave the listening crowd a running commentary
他给这一大群听众进行现场报道。
4.piles of documents成堆的文件
5.tend to assume that… 往往认为…(通常是不对的)
6.function v,n 功能,起作用,运行..,
7.business models商业模式
8.cites the global giant Procter & Gamble as an example
Cite …as an example 以…为例
the global giant 全球巨头
9.a primary [‘praɪməri] tool主要的工具
10.a special innovation facility 特别的创新基地
11.are released from 从…中释放出来
12.In conclusion 一句话说,可以作出结论
13.ensure success=确保成功
14.It's pointless unless… …无意义,除非…
15.turn inspiration [.ɪnspə’reɪʃn] into financial performance.把灵感转化为财政业绩
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