介绍:
Inside IKEA&`&s flagship▼ store in Norway, a different kind of display was set up to show people some of the realities of war. Instead of the usual kitchen, living room, or kid&`&s bedroom packed with their latest products, the furniture giant put up a replica▼ of a war-torn1 home.
A Syrian woman named Rana worked closely with IKEA to make this new display. She lives with her four children just outside of Damascus, Syria. Rana was forced to quit her job, and now her family struggles to survive. Inside the replica of Rana&`&s house, customers got to see what life is really like after many years of brutal2 civil war. The realistic two-bedroom apartment was made of concrete3 blocks. It had plastic over the windows to keep the cold out, with a bed and blankets on the floor. In place of the usual price listings4, tags told the stories of refugees▼ and Syrians affected5 by the war. They also informed6 customers about ways to help donate▼ to relief efforts7.
IKEA worked with the American Red Cross to raise money for these people in need. The campaign raised US$23.8 million, which was sent to help relief efforts during the ongoing8 civil war.
