“From Day one, I made a rule. I only work with the famous brands, because the middle class of China will grow very fast. So I think I made a good choice.” In the world’s biggest e-commerce battleground, JD.com is a giant here in China. This week in Beijing, we meet the influential billionaire behind the online retailer, Richard Liu. Inside his 60-billion-dollar e-commerce empire, JD’s 43-year-old CEO is doubling down, direct, bold, and unapologetic. Liu has also been a start-up guy since young, trying his hand in a restaurant business before selling laser discs and CD writers, and only stumbling upon the internet in 2004.