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Steve Jobs serene interview on Japanese public TV (2001)
Steve Jobs2001年在日本的采访
Mr. Jobs, or Steve. Thank you very much for joining us today.
你好，Steve Jobs， 非常感谢你今天能够来到这里。
Sure. Thank you for inviting us.
非常感谢您能邀请我们。
It’s been nearly thirty years since you stared Apple.
你创立了Apple已经差不多30年了。
Yeah, I am an old man in this industry.
是啊，在这个行当我已经是个老人了。
Did you ever want to give up?
你考虑过放弃吗？
Did you ever think of giving up?
你从来有没有想过要放弃？
Ah, there were moments where it was pretty tough.
有些时候还是挺绝望的。
There’ve been moments but now I don’t think so, I don’t think so.
但是现在我就不这么想了。
The first year or two was hardest.
最早几年还是蛮痛苦的。
The most important thing now I think is that if you are gonna start something new,
我觉得最重要的事情是，如果你要创建一个新事物。
You have to feel passionate about it because it is really hard.
你必须充满热情， 因为这真的很难。
It’s so hard to start a company. You have to work so hard.
创建一家新公司是件很难的事情，你必须很努力。
If you are not passionate about it, you will give up.
如果你没有热情的话，你肯定会放弃。
And most of the difference between people that succeed and people that don’t
成功的人和没有成功的人的最大差别就是
Is the people that don’t give up.
那些成功的不放弃
They give up sooner than the people that succeed.
失败的人放弃的都很快
And you have to be passionate about it because it is so difficult.
你真的必须保持热情， 因为真的是太难了。
You are, and you have been called visionary.
人们常常称呼你是有远见的。
And what, how you believe, will be the role of personal computer.
在你看来个人电脑的角色是什么？
What do you think will be the role the personal computer should play.
未来个人电脑会扮演什么样的角色
The personal computer is entering its third great age.
个人电脑正在进入它的第三个发展期
Third great age?
第三个发展期？
Third great age. The first great age started around 1980s, and that was the age of productivity,
是的。 第一个发展期在80年代，是注重生产力的年代。
With the spreadsheets and processors, things like that.
电子表格和处理器极大地增长了生产力。
And that primarily benefited business.
那个年代企业是最受益的。
About six or seven years ago, we began the second great age, which was the age of internet.
差不多六七年前， 我们进入了第二个发展期， 互联网。
And all of sudden, not only business were benefitting, but regular people, consumers.
一夜之间，不仅仅是企业， 个人消费者也都受益了。
We could buy these for homes. Our children can get on internet. We can get on internet.
我们可以为家庭购置电脑，无论是谁都可以连上互联网。
It was tremendous.
那个时代发展得很快。
But now that’s maturing a little bit. And we are beginning the third great age.
但是第二个发展期已经减慢了， 我们现在进入了第三个。
Which is the age of digital lifestyle.
这个关于数字生活方式的发展期。
Which is been triggered by all these wonderful digital devices,
正在被各种各样的设备推动着。
Most of which are coming from Japan.
大多数这种设备来自于日本。
So we have digital camcorders. We have digital cameras.
我们有数码摄像机，数码照相机
Uhhh, we have DVD players. We have hand-held computers. We have cell phones.
我们还有要DVD播放机， 手持电脑，手机。
And all of these things actually, the personal computer can make them even better.
而个人电脑能优化这些设备， 把他们变得更有用
First created personal computer in, there was on personal computer in 1975.
你在1975年创造个人电脑的时候， 那个时代都没有这种东西。
It’s very hard to believe.
现在看来是非常让人难以置信的。
That’s why we made one.
这正是我们创造了第一个的原因。
We made one coz we wanted one and we, we, we, there wasn’t one. So we had to make one.
我们创造了第一个因为那个时候什么都没有。
Did you know that when you made the personal computer though
你创造个人电脑的时候知道有一天
That this will become a major industry?
他会变成一个主要工业吗？
Did you know like this?
你那时候知道吗？
No, it took around a year before we started to sense it.
没有。差不多花了一年时间我们才意识到
I had a partner name’s Steve Wozniak, who was a brilliant guy.
我有一个合作伙伴Steve Wozniak， 他非常厉害。
And he did most the engineering on original Apple I and Apple II.
他负责了Apple I和 Apple II的大多数设计
And after about a year, we showed to, we just made for ourselves.
一开始只是为了我们自己用
And we showed to our friends and they all wanted one.
后来一年以后展示给朋友们他们都想要一台
So we were busy making these computers by hand for our friends.
那时候我们就忙于给朋友们制造个人电脑。
It was taking all of our life, all of our spare time.
这几乎占据了我们全部的时间。
And we decided we better manufacture a hundred of this to get.
然后我们决定我们要制作100台
You know, so we can not to spend the rest of our lives making them for our friends.
这样我们就不用一辈子都忙于给朋友制造个人电脑了
That’s how we got into this.
这就是我们怎么开始这个生意的
We didn’t think about starting a company.
我们并没有考虑去做个公司
We were just doing it for ourselves, then our friends, and the circle got bigger, bigger, and bigger.
我们只是为了自己方便， 然后朋友， 然后越来越多的人
Now there’s 25 million people.
现在已经有两千五百万了。
So you are having fun.
所以你很享受。
Oh yeah, I, we always have fun doing this.
没错， 我们一直很享受干这些。
So many young people are inspired to become, you know, start up ventures.
很多年轻人被激励地去开创新公司
You know, venture companies emulate something like Apple for themselves.
你知道的就像Apple一样。
大家还在听
