DWD20200214

DWD20200214

2020-02-14    03'14''

主播: 王德重David

70 0

介绍:
David's Time With Peter F. Drucker 2020.2.14 As readers see in Chapter Three, I preach piloting the new, that is, testing it on a small scale. And, for once, I practice what I preach. I pilot-test a new book. One way is to distribute early drafts and copies to a few friends-mostly longtime clients-and ask for their candid reaction. Again and again I have changed something, rewritten a section, clarified and issue, as a result of their comments and criticism. But the best pilot-test for my writings, I habe found, is to prepublish sections of a forthcoming book in magazines. This does TWO things. I get reactions from readers-and they tell me both what might need changing and where I need to explain or clarify. I owe a great debt to the people-mostly strangers-who write in, comment on or criticize one of these prepublished pieces, and especially to those who-often loudly-dissent. My thanks to them all. But, above all, prepublishing in a magazine gives me the inestimable benefit of being EDITED. I cannot even begin to do justice to what I owe the editors of these magazines-for their questions, their guidance, their cutting, rephrasing, repositioning. Especially thanks are due to Jim Michaels and Rich Karlgaard of Forbes magazine(which prepublished sections of Chapter 1 and the first part of Chapter 4), to Gunders Strads of the Caliornia Management Review(which prepublished an abridged version of Chapter 5), and to Nan Stone of the Harvard Business Review(which prepublished sections of Chapter Four and Chapter 6). They greatly helped to make this a better book.——《Management Challenges for the 21st Century》(Peter F. Drucker,1999)