DWD20200309

David's Time With Peter F. Drucker 2020.3.9 The basic assumption of genetics are alien to a pharmacologist——and yet genetics is rapidly revolutionizing the pharmaceutical industry. And the mindest of the geneticist is so different that so far, no major pharmaceutical company has been able to integrate genetics successful into its own research program. It can only get access' to genetics by alliances with outsiders, whether through minority participation in a genetics company or through an agreement with a university genetics department. But since WWⅡ end-uses are not uniquely tied any more to a certain product or service. The plastics of course were the first major exception to the rule. But by now it is clear that it is not just one material moving in on what was considered the "turf" of another one. Increasingly the same want is being satisfied by very different means. It is the want that is unique, and not the means to satisfy it.——《Management Challenges for the 21st Century·Chapter1》(Peter F.Drucker,1999)