DWD20200311

David's Time With Peter F. Drucker 2020.3.11 Another critical implication is that the starting point for management can no longer be its own product or service, and not even its known market and its known end-uses for its products and services. The starting point has to be what customers consider value. The starting point has to be the assumption——an assumption amply proven by all our experience——that the customer never buys what the supplier sells. Wht is value to the customer is always something quite different from what is value or quality to the supplier. This applies as much to a business as to a university or to a hospital. Management, in other words, will increasingly have to be based on the assumption that neither technology nor enduse is a foundation for management policy. They are limitations. The foundations have to be customer values and customer decisions on the distribution of their disposable income. It is with those that management policy and management strategy increasingly will have to start. ——《Management Challenges for the 21st Century·Chapter1》(Peter F.Drucker,1999)