GA2020.5.20

David's Time With Peter F. Drucker 2020.5.20 冠鼎学堂——识别·培养·考验未来领导者 Piloting Enterprises of all kinds increasingly use all kinds of market research and customer research to limit, if not eliminate, the risks of change. But one cannot market research the truly new. But also nothing new is right the first time. Invariably, problems crop up that nobody even thought of. Invariably, problems that loom very large to the originator turn out to be trivial or not to exist at all. Above all, the way to do the job invariably turns out to be different from what is originally designed. It is almost a "law of nature" that anything that is truly new, whether product or service or technology, finds its major market and its major application not where the innovator and entrepreneur expected, and not for the use for which the innovator or entrepreneur has designed the product, service or technology. And that, no market or customer research can possibly discover.he Introduction[ˌɪntrəˈdʌkʃn] of change that is, to PILOT[ˈpaɪlət]. ——《Management Challenges for the 21st Century · Chapter3》(Peter F.Drucker,1999)