GA2020.5.25

David's Time With Peter F. Drucker 2020.5.25 冠鼎学堂——识别·培养·考验未来领导者 The future budget should be approached with the question:"What is the maximum this activity can absorb to produce optimal results?" That amount should be maintained in good times or bad——unless times are so catastrophic that maintaining expenditures threatens the survival of the enterprise. But the future budget also should include expenditures to exploit success. The most common, but also the most damaging, practice is to cut back on expenditures for successes, especially in poor times, so as to maintain expenditures for ongoing operations, and especially expenditures to maintain the past. The argument is always:" This product, service or technology is a success anyhow; it doesn't need to have more money put into it." But the right argument is: "This is a success, and therefore should be supported to the maximum possible." And it should be supported especially in bad times when the competition is likely to cut spending and therefore likely to create an opening. ——《Management Challenges for the 21st Century · Chapter3》(Peter F.Drucker,1999)