GA2020.8.18

David's time with Peter F.Drucker2020.8.18 冠鼎学院（Guanding Academy）——识别·培养·考验未来领导者的学院 Core competencies are different for every organization; they are, so to speak, part of an organization's personality. And every organization needs a way to record and appraise its innovative performance. In organiztions already doing that——among them several topflight pharmaceutical manufacturers——the starting point is not the company's own performance. It is a careful record of the innovations in the entire field during a given period. Which of them were truly successful? How many of them were ours? Is our performance commensurate with our objectives? With the direction of the market? With our market standing? With our research spending? Are our successful innovations in the areas of greatest growth and opportunity? How many of the truly important innovation opportunities did we miss? Why? Because we did not see them? Or because we saw them but dismissed them? Or because we botched them? And how well do we do in converting an innovation into a commercial product? A good deal of that, admittedly, is assessment rather than measurement. It raises rather than answer questions, but it raises the right questions.