It's being reported that China's e-commerce giant Alibaba is slashing prices of wine imports to China by offering direct sales to retailers.
Alibaba subsidiary 1688.com will use a business to business (B2B) model to connect exporters in Spain to retailers in China.
A bottle of wine for 10 euros or about 68 yuan in Spain can cost more than 240 yuan in China after import and transport procedures.
Each handler in the process will normally raise the price by 15 percent before handing the wine down, plus the costs of duty and logistics.
With the B2B platform of 1688.com, a 10-euro bottle of wine in Spain could be sold in China at less than a half of the price imported through normal channels.