介绍:
The publisher of China's most popular magazine The Duzhe also known as Readers, is to be listed on the Shanghai Stock Exchange.
Duzhe Publishing & Media Corporation is looking to raise over 500 million yuan or 81 million U.S. dollars in the listing.
The money will be used to develop its magazine titles, digital publishing projects and book publishing operations.
The lead underwriter is China Dragon Securities, which like Duzhe is based in Lanzhou, the capital of Gansu province.
The Duzhe is a bimonthly magazine and is known as the Chinese version of Reader's Digest.
Its sales revenue declined about nine percent between 2012 and 2014.
Despite the dropping sales, analysts are upbeat on its flotation prospects.
