China's e-commerce giant Alibaba is set to launch an online video streaming service in the country in about two months.
The new service, named 'TBO', or Tmall Box Office, is said to be similar to the popular U.S. online streaming service Netflix.
TBO will offer content bought from China and other countries, as well as in-house productions.
Ninety percent of TBO's content will be paid subscription either on a monthly basis or on a show-by-show basis.
It is still not clear how the service will fit with Youku Tudou, one of China's biggest video streaming platforms.
Alibaba bought a 16.5 percent stake of Youku Tudou last year.