China Daily is reporting Alibaba may be set to make a major foray into the media and entertainment industries.
Rumors say the mainland-based company is "in discussions" to invest in Hong Kong-based SCMP Group, which publishes the English-language newspaper South China Morning Post.
Meanwhile, Shanghai-based mobile news app The Paper reported that Alibaba is in talks to take a stake in Sina Corp, which runs online news portal sina.com.cn and Weibo, a social media blogging site.
Alibaba on Friday announced it was taking over China's top online video provider Youku Tudou.