万达集团近日发布消息称,2013年度万达院线爆米花品项相关收入高达3.9亿元,占卖品总收入72%. 看来还真的有人买那么贵的爆米花呀.
Chinese cinema operator Wanda Cinemas sold 390 million yuan-worth of popcorn in 2013.
That's 72 percent of all products sold at Wanda Cinemas other than film tickets.
The amount also makes up nearly 10 percent of the operator's yearly revenue of 4.1 billion yuan.
Sales of movie concessions has become an important source of income for the cinema chain.
Wanda Cinemas owns 142 cinemas across China.