A Chinese actor's online apology to his wife for cheating on her has broken the country's social media records.
After rumours started surfacing about his infidelity last week, Wen Zhang, broke his silence via his Sina Weibo account appologising to his wife, Ma Yili, and the rest of his family.
Within 12 hours the number of reposts, 'likes' and comments had already topped 2.4 million.
He wrote, "I have brought this upon myself. A mistake is a mistake. This has nothing to do with anyone else.... I'm sorry. Please accept the deepest apology and regret from the bottom of my heart. Yili and the children could have had a comforting and beautiful life but I have ruined it all."
Wen was photographed holding hands with actress Yao Di, his co-star from the television drama, "Naked Wedding" last month.
After two days Wen's post remains one of the most talked about posts on China's cyberspace, receiving around 4 million comments, reposts and 'likes' to date.
The previous record was held by Chinese pop diva Faye Wong when she announced her divorce from husband Li Ya Peng last September, on her Weibo page.