介绍:
The Shanghai Disney Resort is set to stir excitement among Chinese visitors when it opens early next year. The resort not only designs lots of details in architecture and food with Chinese elements, but also plans to launch special merchandise featuring Chinese tradition and culture to celebrate its opening.
Among the latest series of offerings to be available exclusively at the soon-to-open Disney Resort in Shanghai, Chinese kungfu shoes are most eye-catching, which are designed for the iconic Disney cartoon characters Mickey and Minnie Mouse, and Chinese-style tea sets featuring the magical duo are not far behind.
Allen Au Yeung is Disney's creative vice president in the Greater China Region.
"This is one of the most, kind of, interesting product we have done: kungfu shoes. As you see, how we marry our Disney creatives with a local product. This is a very good example of what we're trying to do for The Walt Disney Company in China."
According to Allen, the company also plans to work with China Post, the country's official postal service, to issue stamps and first-day covers that incorporate both Disney characters and traditional Chinese patterns.
Other additions to its merchandise lineup will include Chinese calligraphy and ink painting works, China-themed gold jewelry, and Disney character-inspired moon cakes and Chinese snacks.
"We have a local artist here working with us in the team and he's quite enjoying Mickey and Minnie. So he really has a full understanding about the art and culture in China. And it's something that to him, kind of do some study, and that's how we come up with the scene, hopefully Mickey and Minnie."
Shanghai Disney Resort promises to "Ignite the Magical Dream within Your Heart" and works very hard to balance the classic traditions of Disney with Chinese culture and aesthetic value.
Robert A Iger, the chairman and CEO of The Walt Disney Company says that Disney has been delighting people at these parks and resorts around the world for 60 years, with fantastic storytelling, exceptional entertainment and extraordinary experiences.
"And here in Shanghai, we apply everything that we've learnt from 6 decades of relentless innovation and creativity to deliver a world-class destination. When we began this project, our goal was that to create something that was authentically Disney and distinctly Chinese."
Robert explains that they have hired some culture analysts, in order to research the consumption customs of Chinese people. They even went to visit some Shanghai people's homes to try a typical Shanghai dinner. Every name of the product Shanghai Disney Resort offers has been given consideration to both the original English meaning and Chinese ideas.
Robert names those preparation works they have done as a wonderful journey.
"One of the best parts of this journey has been getting to know the Chinese people, and having a chance to admire and appreciate the rich history and traditions that have defined the culture of this country for centuries."
The Shanghai Disney Resort is an under-construction theme park by Walt Disney Parks and Resorts. It is the first Disney Park in the Chinese mainland. It will feature a Disneyland-style park, Shanghai Disneyland, an entertainment district, two themed hotels, recreational facilities, a lake and associated parking and transportation hubs. The Resort is to open in the spring of 2016.
大家还在听
