Men out there who don't have the patience for their wives' and girlfriends' 'girl stuff' might just want to take a cue from one elderly man, who proved to be the ultimate gentleman while out shopping with his wife.
Last week, the Love What Matters Facebook page posted an image of an elderly couple stopped in the cosmetics aisle at a local convenience store.
The story shared with it — about a husband lovingly helping his wife — went on to make countless hearts melt, with over 1.3 million men and women liking it and nearly 100,000 leaving comments.
The elderly couple can be seen bent over a shelf of make-up, seeming to be browsing the powder foundations.