My immediate impression after laughing my head off with "The Croods" was, how could the team be so creative and the movie so hilarious? Then I broke it down and found some of their gimmicks. But even after uncovering the secrets, the movie still strikes me as a very attractive piece of cartoon animation.
A caveman family struggle to survive on a hostile prehistoric planet. The key to survival is to coop up in a cave and stay away from anything new. But a young female member of the family was born with a rather dangerous virtue, curiosity. As she explores the neighborhood, she meets an innovative young lad and is informed that the world is coming to an end very soon. So no more cooping up for the Croods- they are either to die, or to adapt.
The prehistoric setting reminds one of "Ice Age". Quite a large proportion of the rib-tickling taps into a combination of that particular setting and modern ideas. For instance, one of the characters is given shoes made from starfish-like creatures. Every now and then funny sparkles also bounce out of the screen and keep the audience entertained.
But the most important aspect of the movie is the pacing. In fact, it could serve as a textbook for young film-making students. After a brief self-introduction of our female lead character, the story quickly unfolds into an intense action scene, all the while poking fun at the audience and explaining the background of the story. This grabs the audience's attention almost immediately. After that it slows down to allow an emotional side-story: a father-daughter confrontation that couldn't be more stereotypical, but satisfies those with a soft spot in their hearts. Then, there are more shifts between action, funny and tear-jerking scenes, and the cycle is repeated until… well, until they live happily ever after.
The story is so well-paced that it seems to have absolute control over audience emotions, and that's why the audience get the impression that they've laughed all the way through the 90 minute movie.
Compared to other recent movies, "The Croods" also features the most authentic 3D effects. Before this piece, I never really felt the urge to stretch my hand to reach anything while watching a 3D movie, but the drifting dandelions in this movie look almost real, so I copied my fellow moviegoers, raised my hand and tried to sweep them away.
"The Croods" can be a very good way to relax one's nerves and is suitable for viewers of all ages. On my scale from one to ten, it gets a seven.