Three days after watching "Guardians of the Galaxy", I still haven't quite shaken off the tight grip of its original soundtrack. "Hooked on a feeling", "Moonage Daydream", "Fooled Around and Fell in Love", "Cherry Bomb" and "Come and Get Your Love" have been looping non-stop in the background as I tended to domestic chores over the weekend. The smoggy weather of Beijing made it almost a suicide attempt for people to venture outdoors, but thanks to "Awesome Mix Vol. 1", I didn't feel the least confined or depressed.
The amazing soundtrack is just one small part of Disney's plot to get viewers in cinemas for the latest entry of its Marvel Universe franchise. As filmmakers systematically exploit and exhaust Stan Lee's Earth-bound superheroes and as superstars like Robert Downey Jr. demand ever-bigger paychecks to reprise their roles, Walt Disney Studios found itself in need of a sustainable plan, so when they turned their eyes skyward they discovered some lesser characters. "Guardians of the Galaxy" is about a group of little known comic figures that stumble across worlds to accidentally save the universe from powerful evildoers. Due to the obscure nature of these figures, the producers had to go into great length to sweeten the bait.
Aside from the awesome scores, "Guardians of the Galaxy" also offers the best visual effect that money can buy at this moment. Shooting the film in IMAX 3D not only helps raise the ticket price, but also aids the storytelling in the galactic context. For one moment viewers follow the characters in a full-scale prison riot, the next minute we witness the destruction of an entire space fleet. Regular size screens may hardly suffice to present the lavish graphics, but for the enhanced effect of an IMAX version, viewers need to fetch deeper into their pockets. Technology, aside from quality content, has become the last resort to attract moviegoer, and it's proven effective at least with "Guardians of the Galaxy".
Certainly the producers have enough reason to squander every penny available on the post-production. After all, they've saved plenty from the casting. Chris Pratt is only impressive when he dances at the beginning and the end; Zoe Saldana is barely noticeable; and Dave Bautista is an amateur actor at best. The most memorable characters are the raccoon and the talking tree, and both happen to require extensive post-production. Judging from audience reception, I'll say it is money well spent.
The Chinese subtitles are a bit of a nuisance. Many subtle remarks have been slurred over either by design or by sheer neglect. But even for an English major, some references don't ring a bell, so it is only natural that the popularity of "Guardians of the Galaxy" be lost in translation somewhat.