介绍:
特别感谢 Roundtable 的热心听众梁诗玮协助我们听写本期节目的文稿
Heyang: The latest internet meme or internet fad is to post photos titled “temperament is the focus” on your WeChat moments, or friends circle. Is it a bit brainless? Is it just another fad?
这几天，不少人的微信朋友圈都被“主要看气质”的照片刷屏了。实际上这是一个接龙游戏。为什么如此看似无聊的“气质”游戏会瞬间如此火爆呢？
What’s going on here guys? Have you caught this latest internet fad?
Doris: Well, if you see a photo titled “temperament is the focus”主要看气质 in your WeChat moment, or friends circle, be aware. If you click “like” or comment on that, you might be forced to join the game of continuing to post your photo with the same title. If you refused to do so, you will be asked to give the previous player a red envelope of 5.21 yuan. It is said that someone has made several hundreds of yuan through the game. And some take it as a perfect chance to show their selfies.
AND the trend start with Taiwan singer Cindy Wong王心凌’s new look of her latest album. The female singer was eating a hamburger wearing an old castle style dress. She commented on the look as “temperament is the focus”.
And later, a netizen copied this mode and posted a selfie with the words “temperament is the focus”. As more and more people joined in the carnival of showing “temperament”, including some celebrities, it has become the hottest topic on weibo by the end of last week.
Heyang: Yea, by the end of last week, it was basically Saturday I think. In the evening, suddenly I saw wall to wall showoff of very ugly selfies.
Luo Yu: There must be some good ones.
Heyang: I hope my friends are not listening because they all look the same. It’s the same Fanbingbing face that comes through the same app. I am not going to do advertisement for that app anyway. And that I see this one line 主要看气质, so it’s your temperament that matters? Look at my temperament and my vibe, my aura whatever you call it.
So did you guys participate in this thing?
Doris: I don’t know.
Heyang: What about Luo Yu then?
Luo Yu: No, no.
Heyang: Great. We have sensible people in this studio.
Luo Yu: I tend to, I tend to turn a blind eye in this sort of thing, it’s similar to the ice bucket challenge to some extent but at least we are saving some people who get ALS. At this time it was just umm.
Heyang: No, if you donate then you are saving people.
Doris: You don’t just get cured for ALS by dumping ice bucket.
Luo Yu: But this was like donating your money to someone 5.21 and according to weibo and I see people who have already earned as much as 200 kuai from playing this game.
Heyang: Yea, so I am surprised, are you surprised? Ok, let’s not jump into my conclusion here, with something as simple as this and without a real purpose, and some people even call it brainless, and it’s just so popular with a click and almost overnight it is the biggest thing on WeChat. Is it a bit sad?
Doris: It’s kind of brainless, especially when it originated from a celebrity photo which she probably don’t even know that it’s going to get that popular.
Heyang: Maybe that’s her PR team behind it, maybe there’s some marketing scheme, maybe, maybe not.
Luo Yu: I am not quite sure why are you sure it’s that the marketing team of Cindy Wang?
Heyang: I am not sure. I said maybe, I’m just throwing the questions out for you guys, do you think that or certainly this is one of the things that would be very useful if you can master how to start an internet fad or meme. That’s something you should learn how to do in order to get publicity or just a few more clicks on your Weibo or WeChat.
