介绍:
非常感谢热心听众【Koey Shum-沈贝妮】对本文稿的贡献
Brian: Kind of. But I think actually I don't know if it is last year or the year before maybe was the year when Feng Xiaogang was directing and he with other people were joking and he was joking that the thing to do nowadays isn’t actually to watch spring festival gala as so much it is to watch and tucao and to criticize at the same time. That is actually the highlight of the evening to criticize it. I think that is some truths to a lot of people.
Heyang: Same kind of mentality here maybe. Luo Yu?
Luo Yu: I think a lot of people nowadays treat CCTV spring festival gala as a background music or back scene of the family re-union. So actually not so many people are watching it. But I think this idea I mean releasing this monkey mascot at this time is probably a very perfect idea by those CCTV marketing team.
Heyang：Why?
Luo Yu: Releasing the mascot at this time you know it attracted a lot of people’s attention, creating a lot of media hype, and people’s attention have been drawn upon.
Brian：OK. See here is the thing. Attention is good when you were not well known. Everybody know CCTV. If you have a TV or something in this country you probably know of them. They don't need the attention. So any news is good news or any press is good press, if you are not well known. If you are well known like they are and you have bad press how is that gonna help them?
Luo Yu: No! Just what they concern about this TV industry is just rating, audience rating. And we have this ugly mascot to be played on CCTV gala.
Heyang: And people want to watch it?
Luo Yu: People are curious.
Brian: Actually it maybe kind of in a counter-intuitive way. People are interested in going there to like, mock it, like ‘ahh, see look at our horrible mascot. They just going there for like to watch what they might think is a ugliness or whatever. So maybe there is sort of counter-intuitive kind of backlash to watch this kind of thing.
Heyang: Yeah, and I think these days because of people’s sentiment has really changed towards these maga shows. Now people are just sort of saying, well we want to make fun of it. Any why not join in this party of mockery and I think this is part of this self-deprecating humor of Chinese people as well. And I mean sometimes when you see something that is just not meeting your expectation and why not have a field day and just make fun of it and don't feel bad about it? When people are joining in into something it create this snow-balling effect that at first I didn't care about this. And then so many of you guys have been mocking it and I felt a little bit left out. And I thought why not I would join in as well. So I guess there are some people who are kind of thinking in the similar ways as I am.
Brian：Yeah, obviously, heck, we wouldn’t be here for that. But it’s kind of like 看热闹, you know everybody is talking about it so you would just go in and add your opinion to add to your own sense.
Luo Yu: Yeah.
Heyang：Yeah, and in fact that the spring festival gala people have created a mascot. And this is the second one in history, right? It might show, that first of all they want a lot of promotion so creating a special mascot for this yearly event and also maybe just showing that we are CCTV we are a maga place, but we are cute. Can you kind of like us a little bit more?
Brian：I think that was the idea and if this is the second mascot, ok, I guess this makes more sense if this was only the second mascot they have done there, because again the original drawing looked good. I am not gonna say this is ugly, it doesn't stand out to me a lot. Perhaps it has to do with, ehh, when I see this, this reminds me of the computer generated animation you see like TV shows and movie theater and there are so many different types of animated things. And none of them strikes me as being very good. At the same time, I have seen a lot of great hand-drawing cartoons and other things. So clearly there is that skill. Occasionally, what was it? The monkey king movie this summer, that was actually pretty good. The animation there. So clearly, there is this animation talent but this, to me looks very computer-generated stuff like whatever those two bears are, that to me just looks ugly and apparently this is kind of a trend here they havn’t gone over.
Luo Yu：I am just wondering why didn't CCTV invite the production team from the Monkey King, the film, to create this animation, the 3D version of this Kang Kang. Probably it’ll be very lovely much more.
Brian：Yeah, it certainly it might have come out with a better result. But probably they don’t wanna steal their design per se. I think this is supposed to be like, the monkey king belongs to everybody and I will do our own. This is the Monkey King but we will do our own Monkey and they did it, I guess.
Heyang：Yeah, and our wechat listener Romantic, she is a designer herself and she offered a piece of insight. She said when the original creator comes up with this brilliant idea and how that’s been translated into an actual product. It’s kind like an product design. That’s a different stage of this whole styling process you need have more investment into that part too. And what’s happened here supposedly, is maybe the relevant, ok, just the CCTV, they didn't really put enough attention to that last part of the designing process. And you need somebody equally as good to create, to finalize that mascot product to make everybody happy but that's the other part of the story. It's impossible to make everybody happy.
Brian：It is. But I think they could have done a better job than this.
Heyang：Yes, I agree.
Brian：It’s like a good idea but poor execution, as both of you have said.
Luo Yu：At least CCTV should have talked to Mr. Han Meilin about the design of the 3D version.
Heyang：Well, it depends on the contract.
Brian：Yeah, it depends. But certainly there are things they could have done better which they appeared not to have done.
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