Career Builder：如何利用社交媒体玩儿转职场？

Robert Parkinson, Founder and CEO of RMG Selection - a leading Asia focused executive search business. Today we are going to talk about how to Boost Your Career by Social Media. 1. As a recruiter and employer, can you explain the application of social media in recruitment? 1) 现在很多工作都是通过社交平台发布招聘信息 The influence of social media accelerated at a huge pace, for most people, their lives are ever connected with social media.The separation between people’s personal and professional life is becoming more and more depleted, social media is impacted by our careers. Many jobs are advertised, promoted, tweeted, and republished by social media, that’s how people find out about jobs now.Newspapers now have less job advertisements, because social media can be more targeted and more timely. 2)社交平台为雇主寻找符合条件的员工提供了更多机会 If you don’t have a social media presence, in this day and age, in 2015 that speaks to the level of advancement of your company. It becomes ever more important to be involved. For the employers is it very important to be present in the social media, and for the job seekers it is important to react to them. 2)社交平台上的信息相当于生动的简历，可以被更多招聘者看到 With the likes of RenRen and other Chinese and international social media, we are putting our CV online. And therefore the world at large can see us in with the click of a few buttons. Whereas previously, this information was confidential. The photos of your dinner party that you posted can be easily looked up by employers. Social media really encounters a large part of our life now. 2. What is the advantage of using social media on career building? 1)简历更生动 The information on your social media is a living breathing CV. Sometimes you combine the traditional approach with social media to find a job. For example, in many CVs I see now have links and hyperlinks, internet links within the CV especially in PDF format, to show the projects that the applier participated in (a project that made his former company a billion dollars, an interview on a radio show, etc). It is like a living breathing social media CV. 2)可以获得更多人的推荐 With social media, we are putting our CV online. And therefore the world at large can see us in with the click of a few buttons. Whereas previously, this information was confidential. Social media like Linked-In allows people to recommenced the person they think suitable for a particular job. 3. How to boost my career by social media? 1)积极活跃在社交网络平台 If we’re not on social media, it’s very difficult to get recommendations from other people. And we won’t be exposed to the recruiters in the way that we would be. It is important to be on the social media and be active so that people can recall your name when a recruiter asks for a recommendation. 2)在社交平台上发表有趣、智慧的观点或新闻等 Social media is not all about quantity it’s about quality. People who continuously post interesting, incisive, intelligent news and comment, will catch the attentions of hot companies who are hiring in that particular area. 4. Who is the career killer on social media? 1)不太雅观的照片 I think there’s a couple of things we should keep in mind on this. Because people don’t realize how easily the information, particularly the pictures are accessible to anyone who knows your email address, and it’s very hard to delete from the internet. So you need to be careful about what you post, and consider whether the picture is decent for posting. I always say, I wouldn’t stuff on my Facebook page that I wouldn’t be prepared to put outside my house. So if I’m happy for my neighbors or passersby to see my holiday photos, then I’ll be prepared to put them on the social media website. 2)抱怨太多 Some of the younger people like to complain about their job on the social media, and that can be a big turn down for recruiters. 3)工作时间在社交网络上发表与工作无关的文字或图片 Posting things like “I can’t wait to go on holiday” on social media during work hour is a wast of working time, don’t post things during working time.