《外刊精读》失去了荣耀的华为下一步怎么走

今日导读 说起中国的国民品牌华为，很多人首先想到的可能是它旗下的两个王牌—— Mate 系列和 P 系列。但其实华为还有一个面向中低端市场的子品牌“荣耀”，同样受到很多消费者的喜爱。早在 2017 年的时候，荣耀就以 5450 万台的销量、789 亿元的销售额，登上了中国互联网手机第一的宝座，可以说是华为重要的左膀右臂。然而就在上周，华为正式官宣出售荣耀，硬生生断了这条胳膊。是什么让华为做出了这一惊人的决定？出售荣耀又会对华为未来的发展产生怎样的影响？让我们一起来看今天的文章。 带着问题听讲解 文中的 budget brand 指的是什么？ 目前全球智能手机销量冠军是哪家公司？ 根据文章，出售荣耀后的华为面临哪些机遇和挑战？ Huawei is shrinking its smartphone business in a fight to save the brand A consortium of buyers said on Tuesday that it has acquired Huawei's Honor smartphone brand for an undisclosed amount of money.The buyers include more than 30 Chinese agents and dealers of the budget brand. Huawei and the group of buyers said they struck the deal to help save Honor's supply chain.The Trump administration has cut off the Chinese company's access to vital technology, such as chipsets and software for its smartphones and 5G telecommunications equipment. Selling Honor means the embattled Shenzhen company can now free up resources to focus on its own brand of flagship smartphones, according to Nicole Peng, analyst at market research firm Canalys. Huawei's "future and outlook is still very uncertain, " said Will Wong, analyst with market research firm IDC."So they need to focus on what they have, and the best thing they have are the high-end models."Focusing on the flagship devices will help Huawei "maintain their high-end brand image and also generate more revenue, " said Wong. Without Honor, Huawei's total smartphone sales will take ahit. Earlier this year, the company achieved its long-time goal and briefly became the world's top smartphone seller, helped by a slump in sales at rivalSamsung. In the period when Huawei eked out a win over its South Korean rival, Honor made up more than a quarter of the company's total smartphone sales, according to IDC and Canalys.Without the roughly 15 million Honor devices sold in the April-June quarter, Huawei would not have landed on top of thepodium.