《外刊精读》川普回忆录销售在即，出版商会买账吗？

特朗普总统即将卸任，自带热搜体质的他，如果和历任总统一样出回忆录，一定会大卖特卖。但是，会有出版商愿意替他出版吗？一起来听今天的讲解。   英文原文  A Trump Memoir Would Sell. Will Publishers Buy It?  特朗普回忆录销售在即，出版商会买账吗？  By Elizabeth A. Harris, Alexandra Alter  When American presidents leave office, regardless of their parties or approval ratings, a common ritual awaits: They write books, capturing the moment for history and sharing insight into one of the world’s most unusual jobs.  美国总统卸任时有一个惯例，不管他们的政治党派是哪方，也不管他们的支持率如何，他们都会写书，回顾重大的历史时刻，同时也分享自己对这份世界上最非比寻常的工作之一的洞见。  But publishers are at odds over such a project with President Trump, even though his presidential memoir would likely sell millions of copies. It is a debate that pits powerful commercial interests against fraught political and cultural fault lines.  虽然特朗普的回忆录可能会热卖数百万份，但是出版商与特朗普在他出回忆录这个事上持不同态度。在这场争论中，巨大的商业利益和令人担忧的政治、文化裂痕截然对立。  Sales and profits this time around stand to be huge. Mr. Trump was defeated in the 2020 election but still has a megaphone on social media and holds sway with many conservative media outlets, which will give him a platform to promote his book even when he is out of office.  此时出版总统回忆录肯定会大卖，赚得盆满钵满。虽然特朗普在2020年选举中败选了，但是他在社交媒体上仍具有强大的号召力，在很多保守派媒体中也占据主导地位，保守派媒体能为他提供平台，让他即便下台了也还能宣传自己的书。  But the risks this time are different, too. Several top executives said that publishing Mr. Trump could be perilous in a polarized media environment and that the possibilities of boycotts, libel lawsuits and social media campaigns outweighed the obvious financial benefits.  但这次的风险也是大不相同。一些业界高层人士说，在一个两极分化严重的媒体环境中，出版特朗普的书风险很大。他的书可能会引发反对者的抵制购买活动、诽谤诉讼和社交媒体运动，影响远远大于显而易见的金钱利益。  Another possibility is that Mr. Trump could self-publish a book and bypass the houses entirely. Given the number of books Mr. Trump is likely to sell, retaining complete control of a book’s content and message is likely to be an appealing proposition.  另一个可能是，特朗普也许会自己出书，完全绕过出版商。考虑到特朗普回忆录可能卖出的数量，保住对该书内容和信息的全部控制权或许是个很有吸引力的想法。