A recent advertisement by clothing company GAP has caused an outcry online when social media users complained that the woman modeling a plaid shirt dress in the company's website was too skinny.
GAP has been accused of tasteless advertising as well as promoting anorexia.
A spokesperson for the company issued a statement claiming that it was never their intention to offend anyone and that they celebrate diversity when it comes to their marketing campaigns.
In an effort to avoid more controversy, GAP replaced the model in the advert with a slightly curvier woman.
In the subsequent advertising of the dress on other social media platforms, GAP kept the photo of the curvier model for Twitter and a chose a simple hanger to showcase the dress on Instagram.
(JA) jeff from ctvnews.ca
in what world do people look like this??? are you serious? asking what the average human being should look like from an American perspective would be vastly different than from most Asian countries. most people in China do not see being "skinny" by North American standards (which are a bit inflated) as a bad thing, it is fairly typical. i have always been perceived as underweight in Canada and yet fit in quite nicely in other cultures' perception of fit and healthy
(QD) Texas Sweet from msn.com comments
The model looks anorexic. It's not lynch mob mentality to speak out when the fashion industry is already known for supporting the anorexic look. The Gap should never have posted the photo. The model looks emaciated.
(FA) SamF from dailymail.co.uk comments
"Celebrate diversity"? Are there any really fat people in their ads?
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(JA)JoPoe from ctvnews.ca
Some people are naturally thin. I have a neighbor who is small boned and very thin. I am sure her thighs are smaller than my forearms. But she is not anorexic nor ill. This is just her normal body.
Not everyone that looks too thin to us has a problem. And I agree with Mags, obesity is the greater problem.
(QD)Ellcie from msn.com comments
Geez, people! Fat shaming, skinny shaming! Can we all just STOP with the shaming and learn to appreciate the beauty in ALL people??
(FA) Rodger Raptor from dailymail.co.uk comments
Boy, bet she's chuffed that she's being referred to as a "skeleton ghost". Newsflash, maybe she's just naturally thin and that's why she decided to pursue a modelling career. Or is it only bullying and "body shaming" when the obese are being mocked? These people complaining need to get a hobby and a clue.