介绍:
Recently, during the 12th anniversary of JD.com, customers placed more than 15 million orders, which double the figure during the same period last year. Nevertheless, due to the comparatively stagnant domestic economy, JD's anniversary sale in 2015 is considered to be unsuccessful, according to some economists.
Is JD's anniversary sales not as good as expected?
How about JD's sales
The retailer often uses anniversary to promote sales. The retailer offers discounts through its mobile apps and more than 60 percent of Thursday's orders were placed through mobile gadgets. Tencent took a 15 percent stake in JD prior to its IPO last year and allows JD access to 500 million users on its instant messaging app WeChat.
The retailer did not disclose the total value of goods sold on Thursday but said in a press release that imported products sold well. Imported infant care products such as diapers and milk powder sold nearly 20 times than average. Imported cosmetics grew by a similar amount while sales of imported food quadrupled.
JD.com launched a site in April exclusively selling imported products ranging from cosmetics and clothing to fresh farm produce and meat.
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