Today's key word is
Luxury
It means
-Something adding to pleasure or comfort but not absolutely necessary.
奢侈品
正确读法:
-Prada
普拉达,1913年,PRADA在意大利米兰的市中心创办了第一家精品店。
-Hermes
爱马仕,1837年由Thierry Hermès创立于法国巴黎.
- Cartier,
卡地亚,1847年闻名遐尔的法国珠宝金银首饰制造名家。
-Louis Vuitton
路易威登,于1854年成立于法国巴黎。
-Fendi
芬迪, 1925年芬迪品牌正式创立于罗马。
-Chanel
香奈儿,创始人Coco Chanel于1910年在法国巴黎创立香奈儿品牌。
-Versace
范思哲,1978年创立于意大利,品牌标志是神话中的蛇妖美杜莎(Medusa),代表着致命吸引力。
-Giorgio Armani
阿玛尼,1975年由时尚设计大师乔治•阿玛尼(Giorgio Armani)创立于意大利米兰。
Here is an example:
She is rolling in luxury.
她过着奢华的生活。
Now let's learn the word in the news:
LV has bought over Chinese food brand
Luxury giant LV's branch LVMH is spending more than $100 million for 90% of Crystal Jade shares.
Why companies like LVMH are expanding into other markets? Is luxury business not good enough, or is diversification a standard practice?
LVMH has purchased the Singapore-based Cystal Jade restaurant chain for $100 million. The deal will give LCapital Asia, the private equity division of LVMH, a 90 percent stake in the restaurant group.
Crystal Jade currently operates 117 outlets, with locations in Singapore, China, South Korea, Indonesia, Thailand and Japan. There are plans to open 12 more outlets in Asia and the U.S. soon.