介绍:
US-based beverage brand Pepsi-Cola is set to release its first smartphone in China on October 20.
The smartphone will be priced at around 1,300 yuan or 210 U.S. dollars.
So Baocheng, what is the motivation for Pepsi here for entering the Chinese market?
Baocheng: This is insane, Pepsi has always been attacked its arch competitor Coca Cola for being less loyal to its customers and shooting in every direction. They seem to be going through more diversification strategy and they’ve become a more investment company than manufacturing and catering company. The other is that they may see a synergy in dealing with a diversification with more of the contact with different groups of customers and hopefully they can leverage on their brand value and they can be mutually reciprocal and mutually promote different type of customers with a different portfolio of their products. Other than that I do not see much of a justification for them to get engaged in the mobile phone business.
Zhao Yang: So Paul so what do you think? Why is Pepsi only selling this phone in China
Paul Gillis: Firstly I don’t think this is Pepsi that’s selling the phone. I think it’s a manufacturer in China that makes cheap mobile phones that has licensed the right to use its name. Pepsi is into it because it’s able to use its brand to help this company. It’ll make some royalties undoubtedly. Pepsi big brand in China is its link to entertainment to music and media. I expect that this phone will be loaded with applications that will enhance that brand. It’s particularly not a big deal for Pepsi and the market for cheap cell phones in China is huge, this is not a brilliant strategy but it’s not a bad strategy.
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