介绍:
Zhao Yang: But China's burgeoning market for online to offline market has thousands of small players providing everything from messages to food delivery and a recent HSBC report says this market could eventually be worth $1.6 trillion. But Einar will this market be dispersed to those thousands of small players or will it be swallowed by the giants BAT who are consolidating who are going after those smaller players which may struggle to service on their own?
Einar Tangen: Let's clarify for those who don’t know what BAT is. Baidu is ‘B’, ‘A’ is Alibaba and ‘T’ is Tencent. These big entities have a lot of money and things like that. Will they be dominant in the markets? Well they certainly are trying to but I doubt they will succeed. Everything looks good on paper if you are a big entity who can do distribution and can do all of these things unfortunately, it doesn’t work in real life because you lose focus. Google is doing this already; they are reforming their internal structure into what they call the alphabet. Different companies that can focus on different areas. I think a lot of this has gotten people wondering. Alibaba just picked up a newspaper, ‘South China Morning Post’ and paid quite a bit of money for it. What do all of these things mean, can you be all things to all people? I would argue no. I think companies that people should be watching are these small to medium companies who come up with innovative ideas, who come up with innovative ideas to get them into the market, to really satisfy these market needs. Not only the part of it is just desire; whether it is entertainment or shoes or fashion the other part is efficiency, how can this make things better. How can this make things better, how can I get products directly to you, cutting down the middle man, cutting down the warehouse [time] cutting down all the other parts of this thing to make it as efficient as possible.
