I think this may be difficult for Apple. I wouldn’t say that the market is competitive in China but there are two incumbents. Alipay and Wechat Wallet that will be difficult if not impossible to dislodge. I think Apple has no choice but to be in China with Apple Pay and wallet services. With the entrenched position of the incumbents it will be interesting to see how much headway apple can make. Zhao yang spoke to For more on this, Liu Zhiqin,Senior Fellow of Chongyang Institute for Financial Studies, Renmin University of China;Andy Mok Managing Director, of Red Pagoda Resources
Zhao Yang: And Andy, Apple is currently has a bigger global presence than both Tencent and Alibaba, will Apple Pay be able to take its global goodwill and export some of the experience it gains in the Chinese market? Apple Pay has already hired key staff from Alibaba so we can see quite an aggressive move toward Alipay’s market share. Do you think Apple Pay will actually change the landscape of this sector in China?
Andy Mok: I think they certainly have that intention but I think one of the differences in the payment side of the world is that it is volume driven and market coverage driven and while Apple own the lion-share; more than 90 percent of mobile phone profits. In terms of market-share, Android is much bigger. Without being able to reach the broader China market I think they have a bit of an uphill battle. I think Apple has done an amazing job with iPhones and all their other products. I think they have their work cut out for them.
Zhao Yang: And Zhuqin, in many ways China leads the world in the developing of the mobile payment market how have China’s companies managed to foster this vibrant new industry and what led to this boom in the mobile payment companies?
Liu Zhuqin: I think for this new payment companies they consider new strategies and new technologies. I think the mobile phone payment system has a good future all over the world. It’s very convenient. Secondly they have to follow up another policy or strategy that secures the security of the customers.