介绍:
20160520ou 锵锵三人行
今日话题：聊聊那些你追过的美剧的评分
Lincoln: Something very interesting has come out that shows that men have a disproportionate amount of influence on how series, music or films are reviewed on the internet. Statistics site FiveThirtyEight took a look at exactly how review scores are aggregated. IMBD is the major one. You see the number “7.1”. They found that men influence that number is disproportional compared to women. There is a little bit more to it Nick, maybe you can help us out.
Nick: I think the big example of this theory is the show ‘Sex and the City’ which I think everyone has heard of or seen at least one episode of. Most people would agree that this is a show aimed predominantly at women and women tend to like it more than male viewers. If you look at the online score, it only gets seven out of ten in the rating which classifies it as ‘average’. However only 60 percent of the people who were voting for it were women, which means that 40 percent of them are men. You could argue that they are not the intended audience of the show.
Lincoln: What they found was that if you take away the male votes, that on average it goes up to 8.1 percent. They also found that on average male voters only assigned it a 5.8. percent, which is ‘average’ to ‘mediocre’. What’s happening here is that the people, who the show isn’t mean for, are having a disproportionate amount of say in how that show is reviewed and how that show is considered. ‘Sex and the City’ by the way is a really successful show, it won seven Emmys it won Golden Globe nominations.
Yoyo: In China the IMBD equivalent is Douban. Many people read it before they want to start watching a television series. Many people want to comment on the shows that they really liked. That can form a positive circle because more people comment on it on new media and more people see the positive comments and they want to see the TV show. That is how the ratings can be so high.
Lincoln: Which is actually not the case on IMBD or other rating websites in the West. What we found was that when they split shows along gender; the very top shows (the ones that have 9+ ratings) for the most part men and women watch it together. They all give positive comments. When it went down below that and when shows broke down into gender; what they found was that more women watch males shows, than male watch female shows but men comment more on female shows and women don’t really comment on male shows.
