介绍:
促进冬季运动 从孩子开始
ZJN: The Canadian winter sport industry is aiming to improve Chinese people’s participation in winter sports through advocating grassroots education in China.
LY: Canada is a country that has a fine tradition of winter sports. And Beijing will be hosting the 2022 Winter Olympic Games. When we talk about the grassroots level Winter Olympic sports, do you think that the prospect is good here in China?
JW: I do believe so. Basically you need to build up the grassroot development, starting from the youngsters. That means you start at five years old, and to interest the older kids and even adults, so this way you can develop a wider, and spread out the interests in the snow and ice business. And in Canada, what we do is like, when we say grassroot development, it’s not only talking about the sport. We’re talking about the Canadian value[s], which you bring in the social and cultural mentality into the sport.
LY: The Olympic Games will be held in 2022 and so there are still six years to go. And during this journey, what do you expect to achieve?
JW: Well, first I think that, you know like most of the facilities [are] already built. In Beijing, they will only have one speed oval track that they’re going to build. The rest, we’re gonna use Wukesong, we’re gonna use the Water Cube, we’re gonna the National Gymnasium. In Zhangjiakou, probably they will have to build a bobsled track - that’s new, they don’t have. I think they have twelve in operation in the world. So it’s a lot of projects we can be involved. And the second thing is, when you build a new facility, you have to consider what you’re going to do after the Olympics. So first instance, Richmond Hill, the speed oval track back in Vancouver – when we designed it, we designed it for after the Olympics, it will be used for the community. So Beijing will have to design something that after the fact of the Olympics, what are you gonna do with this facility?
LY: Let me shift your attention to the kids’ education. Within these six years journey, what do you expect to achieve within that regard? What is the master plan of your company in educating people and improving people’s awareness of having winter sports?
JW: Well, the first thing I think that sport has to be linked with the education. So, our next step is trying to get into the school and try and promote. For instance, the synthetic curling is less expensive, is fun. You have to build up the momentum where the youngster[s] are interested in that sport. So I think the best way, like we do in Canada, is we are linked to educational, we are promoting the sport, in the school, and not in the sport facility. For the synthetic curling, we have a million Canadian kids in different schools across Canada participating in that sport, and with that you build up grassroot development, and slowly the kid is interested in that sport. They can turn from synthetic to the real ice, participate in the club, and participate in the sport. In China it will not be different.
