超市食品摆放的秘密

CBS的一篇报道称,超市的儿童食品摆放的高度恰好是小朋友们可以平视看到的高度,而食品包装上的卡通人物的视线又恰好注视着路过的孩子.商家的手段果真是够高明的. According to CBS News, a new study of cereal aisles at grocery stores found cereal products marketed to kids are placed half as high on shelves as cereals marketed for adults, so they can appear closer to eye level. The characters on the kids cereal boxes, such as the Trix Rabbit and Cap'n Crunch, also appeared to be looking downwards at a 9.7-degree angle to attract kids, whereas characters on adult boxes looked straight ahead. The researchers said this marketing strategy of having cartoon characters lock eyes with children may influence their connection with a brand, fostering loyalty and inspiring their interest in the products.