介绍:
McDonald’s Turnaround Efforts Bearing Fruits
consecutive adj. 连贯的；连续不断的 –CET6
cusp n. 尖头；尖端
dividend n. 红利 –CET6
buyback n. 回购
sustainability n. 持续性 –CET4
deleterious adj. 有毒的，有害的 - SAT
Fast food giant McDonald’s Corporation has finally started showing signs of life after a long period of disappointing performances. The company has seen sales drop for several consecutive quarters. A massive turnaround plan and an intense rebranding effort have led the company to the cusp of a breakthrough in 2016. Also, despite the company’s struggles, they have been able to continue increasing dividend payments and stock buybacks, although the sustainability of the company’s efforts might be a concern going forward. All in all, the new turnaround plan could have some unforeseen consequences and could lead to deleterious effects in the medium to long term.
