Nestle to appeal in KitKat battle
confectionery /kənˈfɛkʃənərɪ/ n. 糕点糖果;糖果店
appeal /əˈpil/ v. 呼吁,恳求;上诉 –CET4
distinctive /dɪˈstɪŋktɪv/ adj. 有特色的,与众不同的-CET4
trademark /ˈtreɪdˌmɑk/ n. 商标 -CET4
Confectionery giant Nestle will appeal against a High Court decision that denies it the right to trademark its four-fingered KitKat in the UK.
It is the latest ruling in a long running battle with Cadbury. Nestle wants to stop rivals producing a similar shaped bar. But the court agreed with Cadbury that the shape was not distinctive enough for consumers to identify all such bars as KitKats.
Nestle first tried to trademark the shape of the four-fingered chocolate bar in 2010, but its attempts were opposed by Cadbury. Now it would appear Cadbury has scored a significant but not final victory in the continuing chocolate war.