Chinese firm apologises over Qiaobi race-row advert
detergent / dɪ'tɝdʒənt / n. 清洁剂;去垢剂 CET6
provoke /prə'vok/ vt. 驱使;激怒;煽动;惹起 CET4
condemn /kən'dɛm/ vt. 谴责;判刑,定罪;声讨 CET4
discrimination / dɪ,skrɪmɪ'neʃən / n. 歧视;区别,辨别;识别力CET6
amplify /'æmplɪfaɪ/ vt. 放大,扩大;增强;详述 CET6
A Chinese firm has apologised over an advert for detergent which has provoked a storm of allegations of racism.
The manufacturer of Qiaobi said it strongly opposed and condemned racial discrimination, and was sorry the advert had caused controversy.
In it, a black man is stuffed head-first into a washing machine before emerging as a light-skinned Asian.
In its initial response several days ago, the firm had suggested that its critics overseas were too sensitive.
And in a statement of apology late on Saturday, Shanghai Leishang Cosmetics Ltd Co also blamed foreign media for amplifying the advert. It first appeared in March but was halted amid protests this week which followed extensive media coverage of the controversy.