春节买金潮 Gold rush during the Spring Festival

This year's Spring Festival holiday has provided a significant lift to China's gold market. Liu Yan has more. reporter: Customers have flocked to gold stores during the holidays. Horse-designed gold products are the most popular choice for many, as this is the Year of the Horse. "I pick the gold products as gift for my parents. Pendants with horse designs. It's a new year, so I want to make them happy." "I want to buy a gold pendant, and there are too many people. I can't even approach the counter" As gold exchanges have been suspended during the holiday, the price of gold has remained the same since the last adjustment in 2013. Wang Chunli is the general manager of Caibai mall, one of the best-known gold retailers in Beijing. She says the holiday has provided customers with a great opportunity to buy gold products. "The international gold price has increased in recent days, but the store hasn't changed the price of gold products. ALso because it's holiday, the store wants to give more benefits to the public. It's pretty worthy for customers to buy at this time." The high demand for gold products has also led to more factory orders. Huang Wencong is the manager of a packing factory in Guangdong Province. "It's very busy in our factory right now. Our orders have increased by 30 percent year on year." Some customers also consider investing in gold due to the current low price. It's really worth investing at this low gold price. Last year the price was over 300 yuan per gram and now it is generally cheaper than that price." Insiders say the phenomenon has shown that people have more spare money, but at the same time, there is a lack of investment tools in the Chinese market.