DWD20200316

David's Time With Peter F. Drucker 2020.3.16 The Inside Is Management's Domain All the traditional assumptions led to one conclusion: The inside of the organization is the domain of management. This assumption explains the otherwise totally icomprehen-side distinction between management and entrepreneurship. In actual practice this distinction makes no sense whatever. An enterprise, whether a business or any other institution, that does not innovate and does not engage in entrepreneurship will not survive long. It should have been obvious from the beginning that management and entrepieneurship are only two different dimensions of the same task. An entrepreneur[ˌɑːntrəprəˈnɜːr] who does not learn how to manage will not last long. A management that does not learn to innovate will not last long. In fact, as Chapter 3 will argue, business——and every other organization today——has to be designed for change as the norm and to create change rather than react to it. But entrepreneurial activeities start with the Outside and are focused on the Outside. They therefore do not fit within the traditional assumptions of management's domain——which explains why they have come so commonly to be regarded as different, if not incompatible. Any organization, however, which actually believes that management and entrepreneurship are different, let alone incompatible, will soon find itself out of business. ——《Management Challenges for the 21st Century ·Chapter1》(Peter F.Drucker,1999)